Episode 5: Conversion Tracking and Pixels

Setup conversion tracking to better optimize your Google Ads and Facebook Ads campaigns. Track conversions on your website and also as an affiliate. Show: What is conversion tracking Conversion types: sales, leads, page visits Setting…

Episode 4: Google Display Ads

Learn how to create a camapaign of Google ads that will show up on the Display Network, which consists of content pages, Youtube and mobile apps and Gmail. Show: Campaign types Gmail Ads Campaign settings…

Episode 3: Facebook Ads Targeting

Learn how to target your Facebook ad by interests, demographics. Create custom groups from your customers lists and lookalike audiences. Show: Targeting by interests Demographics Income Behavior Narrowing targeting Automatically expanding interests Creating custom audiences…

Episode 2: Facebook Ads basics

Learn the basics of running ads on Facebook.  Show: Facebook page for your business Boost post vs ads Create a campaign Ad sets Targeting Placements Budget and bidding strategy Creating ads Audience insights Checking comments,…